Frequently Asked Questions

How can EMS design, print and mail (including postage) for so much less than other companies? We use a method of mailing called shared mail, which divides the cost of postage among multiple advertisers. Also, we do more direct mailing than any business in the greater Seacoast, which allows us to obtain favorable printing rates.

What does EMS’ Seacoast weekly shared mail pack look like? Check your mailbox toward the end of the week (Thursday or Friday). It arrives in a large magazine style wrap folded in half with several inserted flyers, typically customized for a local business (this could be your business). Inside are several flyers from local and national businesses, including: Rite-Aid, Wal-Mart, Hannaford, Shaws, Market Basket as well as many locals. SEE OUR SHARED MAIL

How does EMS’ Seacoast weekly shared mail reach residences? We directly mail to approximately 90% of households. The rest of our distribution is to paid newspaper subscribers. This provides our clients with the assurance of total market coverage (100% of homes) and high quality readership.

Can EMS conduct targeted mailings? EMS can target areas by zip code. We have different demographic breakdowns including median household income, single family dwellings etc… Most of our advertisers find that it is more cost effective to mail to an entire zip code at our program’s rates than it is to conduct a targeted mailing campaign. Coverage of an entire zip code will give you all of your best potential customers and additional customers that might not have been included in a demographic search. EMS would be glad to assist you with a complete analysis of the zip codes that best support your business.

For EMS’ shared mail, do I have to buy the whole Seacoast? No, you can select the zones that best fit your business’ needs. (Zones are typically made up of clusters of three to five towns).

How much lead-time should I give EMS? An absolute minimum of 16 days is required for print/mail coordination. If you’d like your piece designed by our artists, we recommend a minimum of 3-4 weeks notice. Some of our pieces are exclusive, meaning we only mail one per zip code, per week and may require additional lead time.

What kind of paper does EMS use? Many of our materials are printed on partially recycled paper that come in a variety of stocks and sizes. All of our paper is recyclable and renewable.

My business is interested in a regional campaign, can EMS help? Yes! EMS works collaboratively with many shared mail companies across the U.S. (including Valassis and other A.N.N.E. network members). Through this partnership we can maintain our same low postage rates for larger regional and national campaigns.

What can I expect for a return? EMS expects a strong return on investment for every mail campaign. We provide you with a comprehensive marketing strategy and superior graphic design to maximize your campaign’s response. See what our clients are saying.