Introducing the D-Card:
- Stands Alone in the Mailbox (NOT AN INSERT!!)
- Same exposure as 1st Class Mail, carrying a stamp and address
- Variable data targeting available
- DESIGN, PRINT & MAIL for about 14-17 cents per home!
How it works:
The D-Card (referred to by the USPS as a D.A.L. card) mails on the same day with other direct mail pieces- yet stands alone in the mailbox (not inserted). Even though it arrives as a solo mail piece with the rest of your First Class mail, advertisers get the benefit of shared mail's lower postage. This leads to a much higher return on investment. You select the geography important to you, then EMS will design, print and mail your D-Card for about 14-17 cents per home. Yes, this price includes postage! e.g. 20,000 D-Cards for about $3,255!