Introducing the D-Card:

• Stands Alone in the Mailbox (NOT AN INSERT!!)
• Same exposure as 1st Class Mail, carrying a stamp and address
• Variable data targeting available
• DESIGN, PRINT & MAIL for about 14-17 cents per home!

How it works:

The D-Card (referred to by the USPS as a D.A.L. card) mails on the same day with other direct mail pieces- yet stands alone in the mailbox (not inserted).  Even though it arrives as a solo mail piece with the rest of your First Class mail, advertisers get the benefit of shared mail's lower postage.  This leads to a much higher return on investment.  You select the geography important to you, then EMS will design, print and mail your D-Card for about 14-17 cents per home.  Yes, this price includes postage!  e.g.  20,000 D-Cards for about $3,255!